![]() Multi-touch campaigns include an additional section called Touchpoint Performance. Learn more about analyzing reports in Experience Reports. ![]() The variation performance table can be broken down by audience, and you can view how the test affected additional metrics. Multi-touch campaigns can be analyzed like any other experience by clicking the report icon in the campaign list. Configure the traffic allocation of each variation and the control group.Each variation can include up to 20 touchpoints. Design: Adjust the template look and feel, text, and other variables.Template: The available templates are determined by touchpoint type.For example, the list of triggers for Messaging touchpoints contains fewer options than standard message campaigns. These settings might differ from standard campaigns. Settings: The settings that apply to the touchpoint type, such as location on the screen.Type: Select Dynamic Content for inline banners, Overlays or Notification for “above the page” messages, JavaScript Action for any custom code, or Page Action for making simple changes to a page using a visual editor.Create a variation by defining one or more touchpoints.Specify target users in the targeting section, your primary metric, experience settings, and advanced settings.Enter a name, and add notes and labels (optional).Go to Web Personalization › New Campaign and select Multi-Touch.Note: Multi-touch campaigns are designed only for A/B test traffic allocation and cannot use the Dynamic Allocation mode.
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